Risk taking behavior is characterized by the pursuit of opportunities for gains that simultaneously involve some probability of loss; economic or otherwise. In that general sense, much of what humans do involves risk taking; getting up in the morning, driving to work, crossing a busy intersection, buying a lottery ticket, are but a few examples. While in most common situations the amount of risk involved is acceptably low, and most of us learn to control the amount of risk we take, it has been shown that excessive risk taking is often associated with serious clinical problems.
Most, if not all behavior analysts would identify their field as a natural science, taking a rightful place with the physical and biological sciences. I have addressed this issue and some of its implications in a previous paper (Marr, 2009) with the aim of identifying communalities as well as differences between behavior analysis and other unquestioned natural sciences. I primarily emphasized ontological, empirical and explanatory schemes in our behavioral science and, more particularly, behavior analysis as a branch of the biological sciences. I listed a number of other i